Reputation Management
Reputation Management can increase visibility, build up brand equity, and help generate advocacy all while building your online reputation.
Online Reputation Management is managing what comes up when someone searches for your company on the internet. It is the process of pushing negative contents further down in the Google search and promote positive content in the top section of Google search. This ensures that a company or a person is represented fairly. Online reputation management helps companies to reach customers in a positive way and leave a good first impression.
Why do you need online reputation management?
Refine online searches with positive first
Internet has become ubiquitous and smartphone devices has become the first stop for all our information needs. People are living online lives and the moment they think that they don't know someone or something, they turn to their devices to look them up. Some of the examples are employers doing research before interview or landlord looking up potential renters. It does not matter how low profile an individual or a company is, the information about everyone is out there.
To counteract the negative
If somebody puts something negative about you online, you may suffer a disadvantage in the long term. This is also because of the fact that you are not aware about these comments. It is really important to know what people are saying and take the necessary steps to portray a positive picture for them.
Deflect gossip and rumor
Internet is forever and any gossip or rumor about you is going to stay there forever. These issues will not go away on their own over time. Google's algorithm gives us what we ask for. So if someone asks for juicy gossip, that is what gets associated with the search term. Online reputation management helps to deflect the human bias for gossip and ensures that people see what is important and true.
The difference between Search Engine Optimization (SEO) and online reputation management (ORM)
SEO campaign aims at getting the highest rank to a page or website in Google, where as ORM controls what gets to the first the goal of SEO is to get the website in the top search on Google whereas the goal of ORM is to push certain websites down (which has negative content or rumors).
We have experts that can form ORM strategies to deal with hostile employees, competitors or customer satisfaction issues. Our services are aimed at counter acting on negative information and help bring out the positive image of the company or individuals through our tried and tested techniques.
We provide a Reputation Management report that captures the feedbacks related to your company, product or service that occurs on the Internet, we also segment the report in positive and negative press. It is important for tracking negative comments or reviews that appear on search engine result pages (SERPs) creating a negative reputation to your brand and could have a significant impact on your online sales and enquiries. Our team can run and manage the entire Reputation Management as we have all of the software and technologies necessary to collect the feeds are store them in our database.
Online PR Management
Social MentionsMonitoring
Negative Content Filtering
Negative Content Removal
The foundation of a successful Reputation Management campaign is an in-depth evaluation of your circumstances and objectives. Each of our services can be used separately depending on your needs and targets.
Tell us about your project
Let us help you get your business online and grow it with passion
Contact us today and we will help build your brand awareness, strengthen your authority and drive traffic to your website.
Testimonials
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