Central Park

Central park is a premium real estate brand in India. It manages projects across hospitality, commercial, and high-end residential living at some of the best location in Gurgaon, New Delhi and Goa.

Challenge

The main challenge was that the core site lived on a platform that hampered crawling and indexing. Engaging best practices for site code, meta data, and other key technical elements, simply was not possible. As a result, it lacked search presence outside of traffic driven by brand and real estate oriented keywords.

Solution

Google Analytics focused more on building page authority around real estate. This included releases of new properties. In conjunction with these efforts, Google Analytics was also able to engineer technology that allowed search engines to fully index the site, and rank high quality content that previously had been unindexed.

Results

Increased keyword positions on Google by 126%. In January of 2015, there were 190 non-branded keywords ranking on the first 2 pages of Google. As of March 2016 there were 883 non-branded keywords ranking within the first two pages of Google.